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The ZoomerMedia Digital Group includes 50PLUS.com, CARP.ca, Zoomermag.com, ZoomerRadio.ca, Classical963fm.com, ZOOMERS.ca and more.

Zoomers and the Internet:

  • Zoomers are already the largest (and fastest) growing demographic online*
  • 8.5 million Zoomers have visited websites in the past month
  • 64% discover something new every time they go online
  • They are spending more money online than any other demographic group*
  • They account for $1.5 billion in online purchases in the past year
  • Zoomers average minutes spent online grew by 35% last year (more than any other demographic group*)

* compared against A 18-24, A 25-34. A 35-44 and A 55+
Sources: comScore March 2010, PMB Spring 2010,
Yahoo! Survey of 2,111 Canadian baby boomers January 2009

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