Zoomer U

Zoomer U is your online university for all things Zoomer – news, trends, data, and ideas. Zoomer U presents the most up-to-date facts and the latest thinking – from ZoomerMedia experts as well as demographers, marketers, policy-makers and trend-watchers from around the world.

Visit this page often and browse our archive of articles. Subscribe to our e-newsletters. And watch for further features and events, including downloadable crib sheets on key Zoomer topics, webinars, live talks and seminars and even a Zoomerized pub crawl (hey, it’s a University).

ZOOMER MAGAZINE OUT PERFORMS THE INDUSTRY

The new PMB readership results were released on March 27, 2013 and Zoomer magazine enjoyed some very positive results. We’re up 13% - compared to the industry, which is only up 3%. ...Read More

The Alpha Boomers again: research presented at Zoomer Symposium cited on MediaPost blog

On November 19, 2012, Alan Wurtzel, President, Research and Development for NBC Universal, spoke at the inaugural ZoomerMedia Symposium on Advertising and Aging, introducing the concept of the Alpha Boomer (age 55 to 64). His original research into this demographic continues to receive wide publicity, most recently in the TVBoard ...Read More

Understanding life cycles will increase sales

From ages 48 to 66, Baby Boomers will experience more life transitions than at any other time in their lives. This means opportunities for brands and marketers to engage Boomers and build their brand promise in Boomers’ hearts and minds ...Read More

Marketers “suck at knowing how to go after Baby Boomers”: U.S. consultant

Lumping all Boomers together with all retirees, under spending against them, sending out the wrong messages…marketers keep making the same costly mistakes. “Too often, marketers rely on long-standing assumptions about this group that are just plain wrong…” ...Read More

Boomers take more risks, start more businesses than twenty-somethings: US study

Monster.com says Boomers consider themselves more entrepreneurial than Millennials – and are putting that attitude into action. According to an article on Fastcompany.com ...Read More

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