Monday, November 19, 2012 at The ZoomerPlex in Toronto
“Our message to advertisers is that if you don’t start being more sensitive, you’re going to lose these guys,”
– Alan Wurtzel, President, Research & Media Development, NBC Universal, NYC (Wall Street Journal, March 9, 2011)
WHO: Moses Znaimer, Founder and CEO of ZoomerMedia Limited, Canada’s only diversified multi-media company devoted to creating information, entertainment and experiences designed to serve Canada’s 15.1 million 45plus, will host the first Select Symposium on Advertising and Aging featuring special guest speakers:
Alan Wurtzel, President, Research and Media Development, NBC Universal, NYC who will present exclusive new research about THE ALPHA BOOMER – research that has never been shown in Canada, and that has already provoked fresh thinking about the market among agencies, media planners and programming executives in the USA.
David Cravit, Vice President of ZoomerMedia and author of “The New Old” and “Beyond Age Rage,” who will show how THE ALPHA BOOMER phenomenon works in the Canadian market and why this is a market smart companies cannot afford to ignore.
Martin Goldfarb, president of Goldfarb Intelligence Marketing and for four decades one of the most influential market researchers in Canada, with some fascinating and provocative psychographics about the Boomers’ love of acquisition.
WHEN: Monday, November 19 from 5pm – 8pm. Presentations start at 6pm.
WHERE: The ZoomerPlex, 64 Jefferson Avenue, in Liberty Village. Enter through the 64 main doorway.