6,828,000That’s the number of Zoomers whose total investments and savings – not including their home – exceed $100,000. That represents 37.6% of all Canadians with that level of assets.(Source: Vividata Fall 2023)
Canada’s Zoomer (45-plus) population controls about 70% of the nation’s wealth, and accounts for 60% of all consumer spending.
No matter the financial metric, it’s overwhelmingly clear that Zoomers are the most powerful group in the country.
- More homeowners than all other age groups combined
- More people who own stocks and bonds than all other age groups combined
- More people who own mutual funds than all other age groups combined
- More people who go online to manage trading and investments than any younger age group