5,902,000That’s the number who spend $1,000 a month or more using credit cards - represents 56% of all Canadians who spend that much.(Source: Vividata Fall 2023)
Canada’s Zoomer (45+) population accounts for 60% of all consumer spending.
No matter what category you’re looking at, it’s clear that Zoomers dominate the cash register.
- More people who shopped online in the past 12 months than all other age groups combined (14,390,000 – 53%)
- More people with three or more credit cards in their own name than all other age groups combined (3,179,000 -55%)
- 7.1 Million (39%) took a vacation trip in the past 12 months
- 2,775,000 (15%) spent $10,000+ on home renovation in the past two years