6,448,000That’s the number of Zoomers who spend $1,000 a month or more on their credit cards. That represents 60% of all Canadians who spend that much.(Source: Vividata Winter 2019)


Financial PowerTrend-Setting PowerPolitical Power

Canada’s Zoomer (45+) population accounts for 60% of all consumer spending.

No matter what category you’re looking at, it’s clear that Zoomers dominate the cash register.

  • More people who shopped online in the past 12 months than all other age groups combined
  • More people with three or more credit cards in their own name than all other age groups combined
  • More people who spend $150 or more on groceries in the average week than all other age groups combined
  • More people who spent $40,000+ on their most recently acquired automobile than all other age groups combined
  • More people who took a vacation trip in the past 12 months than all other age groups combined
  • More people who spent $10,000+ on home renovation in the past two years than all other age groups combined

Find out more

Visit ZoomerU, our informational and educational website, for more facts and constant updates. Follow us on Twitter: @Zoomer_U. And ask us about custom reports tailored to your specific needs and market.