The 45-plus are flocking to social media, mobile and media-rich websites, but most online destinations are designed by and for a younger demographic despite the fact 45-plus users are the fastest growing audience online.
ZoomerMedia’s digital properties are uniquely tailored for mature audiences, offering more intuitive and faster web pages, larger font sizes and high contrast colours. Their goal is to meet the needs and interests of a generation looking for educational and informative content, products, services and community forums where like-minded individuals can learn and share.
EverythingZoomer.com is the brand new Super Site for the 45-plus set. With features ranging from breaking news, comprehensive reporting, classifieds, dating, rich media and a social network layer, the site serves as a lifestyle portal customized for the discriminating 45-plus demographic. EverythingZoomer.com combines the best of cutting edge “web 2.0″ technologies with subjects that matter to our audience including health, finance, travel, relationships, lifestyle, arts and entertainment, spirituality, and more!
CARP.ca is the online voice of CARP, the non-profit, non-partisan advocacy association, and one of the main ways Canadians can become members and read about CARP in the news. Through CARP.ca, CARP dispatches the biweekly e-newsletter called CARP Action Online to 90,000 subscribers plus timely electronic polls to gauge its members’ opinions on the important issues that affect them. CARP.ca is also the place to get information on Advocacy priorities, member Benefits and CARP Chapter meetings as well as special social and educational events taking place across Canada.
The 45-plus are swelling the ranks of the online dating sites. ZoomerSingles.com is a free online portal for mature men and women who are looking for mating, dating and relating. The site allows the 45-plus to form friendships and serious relationships and cultivate romance and love.
Zoomers.ca is the social network of choice for the 45-plus web demographic. Where Facebook is about finding old or existing friends and family, Zoomers.ca is a place where “grownups make friends.” The social network brings together members through groups, forum, shared media like photos/videos and friends lists. Built on a state-of-the-art platform, Zoomers.ca has everything one would expect from a top notch social network but is definitely not your kids’ network
On VisionTV.ca, viewers of Canada’s only multi-faith channel can access daily show schedules, stream original documentaries on subjects from the apocalypse to world religions and matters of the heart, enter contests and catch up on their favourite episodes of much-loved series like the award-winning British soap EastEnders, the classic Upstairs, Downstairs and, coming soon, Season 3 of the Emmy-winning runaway hit miniseries Downton Abbey.
TheBrandNewOne.com boasts a rich library of health and wellness programs from Veria TV, the leading U.S. content provider in the genre. Articles highlight monthly themed programming, yoga and meditation tips. Daily schedules feature shows for body, mind, spirit, and love.
AM radio has never sounded so good! Zoomerradio.ca allows listeners around the world to hear the last music station on the AM dial in the Greater Toronto Area in CD-quality sound, delivered in a 128-k stereo stream. Special features include the option to own music just heard with a direct link to purchase and download directly from Apple, a diary of history’s greatest musical moments and on-demand downloadable radio show podcasts for iPhones and iPods via Apple iTunes.
Classical music fans around the world can listen live to Canada’s only commercial all-classical radio station at classical963fm.com. Special features include the option to discover and own music just heard with a direct link to purchase and download directly from Apple, browse a vast video library of more than 100 concerts recorded live as part of the New Classical 96.3 FM Concert Lobby series and stay on top of the arts world with breaking news, listings and regularly updated reviews.