AUDIENCE POWER
6,406,000That’s how many Zoomers personally bought or subscribed to one or more magazines over the past year, accounting for 64% of all Canadians who did so.(Source: Vividata Fall 2021)
Zoomer MagazineOn The Bay Magazine
Canada’s most powerful audience loves print!
Zoomers not only represent the biggest audience for print, but they respond to what they read:
- 2.0 million Zoomers purchased a product or service after seeing a magazine ad – that’s 52% of all Canadians who did so
- 1.5 million Zoomers used a coupon after seeing a magazine ad – that’s 48% of all Canadians who did so
- 1.5 million Zoomers visited a restaurant or retail location after seeing a magazine ad — that’s 49% of all Canadians who did so
Whether you’re looking for quick action or longer-term brand-building, Zoomers are the most responsive radio audience.
Source: Vividata Fall 2021