AUDIENCE POWER
6,406,000That’s how many Zoomers personally bought or subscribed to one or more magazines over the past year, accounting for 64% of all Canadians who did so.(Source: Vividata Fall 2021)
Zoomer MagazineOn The Bay MagazineTonic Magazine
Canada’s most powerful audience loves print!
Zoomers not only represent the biggest audience for print, but they respond to what they read:
- 2.0 million Zoomers purchased a product or service after seeing a magazine ad – that’s 52% of all Canadians who did so
- 1.5 million Zoomers used a coupon after seeing a magazine ad – that’s 48% of all Canadians who did so
- 1.5 million Zoomers visited a restaurant or retail location after seeing a magazine ad — that’s 49% of all Canadians who did so
Whether you’re looking for quick action or longer-term brand-building, Zoomers are the most responsive radio audience.
Source: Vividata Fall 2021