Email SpeakersBureau@ZoomerMedia.ca
“The New Old: How Zoomers are Changing Everything… Again”
David Cravit
Vice President, ZoomerMedia Ltd.
With over 30 years of experience in advertising, marketing and consulting in both Canada and the USA, ZoomerMedia Limited Vice President David Cravit’s expertise lies in strategic planning, creative development, media advertising, merchandising, sales promotion and management and online marketing. David drices the content of 50plus.com, Canada’s leading authority for Zoomer-related content.
David was a partner in Saffer, Cravit & Freedman Advertising, which he helped lead from start-up to over $150 million in annual billings. The agency was recognized as the leading retail specialist agency in North America.
After selling his interest in the business, David worked as an independent consultant and also as a consultant to other advertising agencies in Canada and the USA, before joining ZoomerMedia Limited in November 2005.
Over the years, David has participated at the most senior levels in the creation and placement of over $5 billion worth of media advertising. He has been a frequent speaker at corporate and industry events, guest on numerous radio and TV shows and contributor to professional journals.
His book, The New Old (October, 2008, ECW PRess) details how Zoomers (led by the Baby Boomers) are completely reinventing the process of aging – and the implications for companies, government and society as a whole. The New Old can be purchased online at Amazon.com or Chapters Indigo.
