541,000That’s the number of Zoomers who actively worked for a political party or candidate over the past 2 years. It’s more than all other age groups combined.(Source: Vividata Fall 2023)

Spending PowerFinancial PowerTrend-Setting Power

Canada’s Zoomer (45+) population accounts for 6 out of every 10 ballots cast in federal and provincial elections.

No matter how you look at social and political activity, Zoomers are far and away the most powerful group in the country.

  • More people who did volunteer work over the past two years, than all other age groups combined
  • More people who donated to a Canadian charity in the past 12 months, than all other age groups combined