Financial Power
5,474,000That’s the number of Zoomers whose total investments and savings – not including their home – exceed $100,000. That represents 64.6% of all Canadians with that level of assets.(Source: Vividata Winter 2019)
Canada’s Zoomer (45-plus) population controls about 70% of the nation’s wealth, and accounts for 60% of all consumer spending.
No matter the financial metric, it’s overwhelmingly clear that Zoomers are the most powerful group in the country.
- More homeowners than all other age groups combined
- More people with more than $100,000 in savings and investments (not including their home) than all other age groups combined
- More people who own stocks and bonds than all other age groups combined
- More people who own mutual funds than all other age groups combined
- More people who go online to manage trading and investments than all other age groups combined