2,198,000That’s the number of Zoomers who did aerobic or other fitness exercises at home 4 - 7 times per week. That’s more than any other age group.(Source: Vividata Fall 2023)

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Canada’s Zoomer (45-plus) population is breaking all the rules about what is supposed to happen when you get “older.”

They’re totally redefining the entire meaning of “aging.” They’re not automatically retiring “on schedule” at age 65. They’re pioneering new forms of travel, of education, of social activity. They’re taking charge of their own health care, staying active (and healthier) longer. All the past benchmarks, the expected behaviours, are being swept away.

Forget about “retirement.” Today, the word is “engagement.”