ZoomerMedia hopping on cannabis bandwagon
Radio & Television

New content partnership
TORONTO –Civilized Worldwide and ZoomerMedia this week announced a partnership to create cannabis content for Baby Boomers.

The companies have signed an MOU to develop joint content (we see what you did there, press release writer!), “combining Civilized’s expertise in the cannabis space with ZoomerMedia’s deep knowledge of Canada’s 16.2 million consumers over the age of 45, and its relationship to CARP, which has 320,000 members across the country,” reads the release. Civilized is a multiplatform media company focused on cannabis.

“It’s well known that I’ve long been a strong supporter of cannabis legalization for its health and wellness benefits. Zoomers are eager for more knowledge about medical marijuana and its uses. In 2018, Statistics Canada reported that 1,180,015 Canadians between the ages of 45 to 64 consumed cannabis for a total of 211,868 kilograms, and people are just getting started,” said Moses Znaimer, founder and CEO of ZoomerMedia, in the release. “We look to Civilized to help us deliver trusted, smart, and sophisticated programming that speaks to our demographic’s unique needs and interests.”

Civilized will spearhead the development of certain content and ZoomerMedia will take the lead on distribution through its media properties on all platforms: TV (Vision TV, One TV, Joy TV, Faith TV) radio (Zoomer Radio, New Classical FM), print, digital and events. The two companies are also teaming up to co-create material that will be distributed through international licensing, they said.

“Our stories aren’t just about cannabis, they’re about people who choose to enjoy cannabis and the things they love in their lives,” said Derek Riedle, publisher of Civilized. “Nobody in Canada does that better than ZoomerMedia. We’ve always wanted the chance to work with Moses – a Canadian media icon – and his team. We’re excited to get started.”


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