2,302,000Print / Digital readership 50%Percentage of Print/Digital readership who are 45-plus. And 44% are age 25-54  169,323Average circulation $80,944Average household income of readersSource: Vividata Winter 2024

On The Bay MagazineTonic Magazine

Launched in 2008 with hockey great Wayne Gretzky photographed by rock legend Bryan Adams on the inaugural cover, Zoomer magazine was dubbed “The Baby Boomer Bible” by media watchers.

With a mandate to celebrate a positive vision of aging, Zoomer is edited for Canadian men and women who fearlessly embrace their age and life with vitality, optimism and joy. And, as embodiments of this “Zoomer Philosophy,” iconic Canadians as well as game-changing, global luminaries continue to be featured on the cover.

Published six times a year, this lifestyle publication has the largest paid circulation of any Canadian magazine, reaching Canada’s most powerful consumer audience – 17 million people aged 45 and up. This audience, which includes the greatest generation, baby boomers and gen-Xers, has become its own demographic – Zoomers.

With a discerning palate and a voracious appetite for premium content relevant to its readers wants and needs, every issue of Zoomer delivers a diverse mix of useful information through the key pillars of health and wellness, personal finance, travel and leisure, food and drink and, sex and relating. Also, politics and policy, which advocates for the most vulnerable amongst us. Our books, arts and entertainment as well as royal, celebrity and style coverage adds the noted element of buzz to Zoomer’s pages.

Zoomer is culturally significant, having garnered a slew of newsstand and national magazine nominations and awards, with two of its exclusive cover photographs reissued as Canadian postage stamps.

And with its robust website, everythingzoomer.com; The Zoomer Guide publication series; Zooming, The Zoomer Travel Hub; and Zed:The Zoomer Book Club, Zoomer is an essential source for the 45-plus to live a life empowered.

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