16,878,000That’s how many Zoomers watch more than 15 hours of TV per week – more than all other age groups combined.(Source: Vividata Spring 2023)


Canada’s most powerful audience loves TV!

The Baby Boomer part of the Zoomer demographic (now aged 53-73) grew up in the Golden Age of Television, and they’ve never given up their loyalty to the medium or their responsiveness to what they see there.

Zoomers not only represent the biggest audience for TV, but they react to what they see:

  • 1.1 million Zoomers purchased a product or service after seeing a commercial – that’s 46% of all Canadians who did so
  • 1.5 million Zoomers visited a retail outlet or restaurant after seeing a commercial – that’s 57% of all Canadians who did so
  • 2.2 million Zoomers talked with others about the product or service they’d just seen – that’s half (49.6%) of all Canadians who did so

Whether you’re looking for quick action or longer-term brand-building, Zoomers are the most responsive TV audience.

Source: Vividata Spring 2023